Like almost every other job, it takes a lot of hard work and diligence to be successful in real estate. But unlike many other professions, the monetary rewards in this industry can far exceed your expectations. The basic requirements in succeeding as a real estate agent or broker are simple: reach as many potential clients as possible and help them to sell or buy properties in the most expedient, profitable, and efficient way possible. Although it may not be the first thing that comes to mind in achieving your professional real estate goals, translation services can play a huge role in your success. That’s why we’ve compiled some facts about real estate translation and what you need to look for in a professional translator.
One of the most effective ways to market your services is online, starting with a high quality website that ranks high in search engine results. It pays (literally) to hire a professional website builder to do the job for you; one who has strong expertise in SEO (search engine optimization). Once your site is built, the next step is to find a professional linguist with industry experience to translate your site. Consider which groups of non-native-English speakers live in your area and which of those are most likely to be potential future clients. Then, to begin with, choose the language that would reach the highest number of those potential clients. If your area has a large Hispanic population, for example, it makes sense to find a qualified Spanish translator with some knowledge of real estate and a strong understanding of the most effective Spanish SEO keywords and phrases.
Anyone who has real estate experience knows what an enormous role forms play in real estate transactions, which is why having your standard forms translated ahead of time is so important. Time is almost always a factor in buying and selling property, so it only makes sense to have translated forms on hand rather than having to wait for them to be translated at the last minute. It’s vital that the linguist you choose to translate these documents has experience in real estate, so you can be assured that he or she understands the terminology and standard practices within the industry. The list of real estate documents that need to be translated includes purchasing agreements, leases, deeds, easements, housing association bylaws, disclosure statements, inspection documents, etc. In other words, any document that you require on a regular basis should be readily available in a translated version.
Let people know
Once you’ve had your website and forms translated, let potential clients know that you welcome non-native-English-speaking clients. Post a banner on your website saying so. Add a line on your business cards and signage telling people that you cater to Spanish-speaking customers, for example. One of the added benefits of translation services in real estate is how it can help you to market your business and grow your client list.
If you’re unsure how to find the right translator for your real estate business, consider contacting a professional translation company. They can help you find a qualified linguist with a background in your industry. Achieving success in real estate means reaching as many potential clients as possible, and that means finding a trusted professional translator to help you achieve that goal!