The world really is becoming smaller all the time thanks to the digital age in which we live. With 24-hour-a-day news from all corners of the globe, along with the ability to communicate with other people from virtually any location on Earth, we are now able to understand events going on around the world and connect with people that we might never have been able to just a few short years ago. But perhaps no place is globalization as apparent as in business. Ecommerce makes it possible for businesses that were previously strictly brick-and-mortar to expand their customer base to people from other countries, and has allowed companies that previously might not have existed at all to compete effectively in the global marketplace.
Given the nature of business and industry in today’s world, it’s probably not a surprise to find out that many industries have benefited immeasurably from globalization. One of those is the translation industry. Since more and more companies are marketing their products and services in countries throughout the world, the need for translation services has increased as well. From websites to online ads to product packaging and instruction manuals, companies that now compete for a place within the global marketplace require top-notch translation services.
Just as important as an accurate translation of language is a knowledge and understanding of the people and the culture in which a company is attempting to sell its product or service, which is why localization services have become increasingly important over the past few years. Localization involves, in part, high quality translation of language. But localization services are much more than simply converting one language to another. Localization is presenting translated text within a context that is suitable and acceptable for the target audience. Language and images that are entirely appropriate in one country may be considered offensive and insulting in another. A professional translator who understands the nuances of the language being translated – as well as the culture of the country involved – provides not only high quality translation, but localization services as well.
Thanks to globalization, the past few years have seen a significant increase in the need for translation and localization services. According to the U.S. Bureau of Labor Statistics, the number of jobs within the translation industry is expected to grow 17% between now and 2026. That is a much higher growth rate than most other industries. The Bureau estimates that there were 68,200 positions available in this field as of 2016, and they predict that number will increase to 79,600 by 2026. Much of this growth can be attributed to business globalization and the need for top notch human translators and localization specialists.
If you are planning on expanding your business into the global marketplace, it’s never too early to find a trusted translator. An excellent first step is to contact a reputable translation company – one that can match your needs with a professional linguist who has experience in your industry and understands the importance of localization. The world really is getting smaller all the time, and that provides almost unlimited opportunities for business growth – including within the translation industry itself.