Considering the increasing popularity of video games over the past several years, it should come as no surprise that the video game industry has become extremely competitive. Companies are always attempting to capture the attention of gamers by creating top-selling video games. One excellent way to do that is to appeal to as broad an audience as possible by ensuring that people from around the world can not only understand your games, but can also relate to games that are appropriate for different cultures. For all these reasons, video game translation is one of the fastest growing segments of the translation industry.
Translators of video games are experienced professionals who usually specialize in the gaming industry. Not only do these talented individuals translate the language that goes along with the game; they also make sure that characters, settings, and dialogue are all modified appropriately for the target audience. Often, video game translators don’t just work on the product itself, but on the accompanying marketing tools that come with the games, such as product descriptions and packaging, advertisements for the games, and product information provided on game industry websites.
In our digital age, more and more companies are selling their products around the world. Because of this globalization explosion, the translation industry has grown significantly over the past several years, and there’s no letup in sight. In fact, according to the Bureau of Labor Statistics (BLS), the translation industry is expected to grow by 17% between now and 2026 – a rate that is faster than most other industries.
Among all the industries engaged in selling their products and services to a worldwide marketplace, the video game industry is also one of the fastest growing. Although there are many different professionals who are typically employed by video game development companies, there are generally speaking two broad categories of professionals at work in this industry: software developers and multi-media artists and animators. The BLS reports that the current and expected growth rate for both of these areas of expertise is full of promise for the future. The growth rate in available jobs for software developers, for example, is expected to grow by a whopping 24% between now and 2026 (much faster than other industries). Statistics are also positive for multi-media artists and animators, for whom the available jobs are expected to grow by 10% between now and 2026.
For translators interested in specializing in video game translation services, this is all good news. To sum it up quite simply: you are engaged in a fast-growing profession within one of the fastest-growing industries.
If you are a video game developer interested in becoming more competitive within the global marketplace, there is no question that you’ll need to secure the services of a high quality, experienced video game translator to help make your games as universal as possible. One of the best places to begin your search for the right linguist is to contact a reputable translation company. They will be able to match your needs with a skilled, experienced video game translator.
There’s no doubt about it – the future is bright indeed for these fast-growing industries!